Being Differently(sm) was a tagline I developed when client partners, brands, musicians, non-profits and just about everyone was asking "what do we have to do to be successful in this Technological Revolution of 24/7 relentless information and communication creation/exchange?"
Being Differently is defined as staying true to your core characteristics but doing things differently than your standard mode of operation. I worked with, met and was inspired by so many people who were "being differently" and being really good at it that I decided we needed to spotlight and celebrate some this year. The intent is to have this be an annual honor, so we'll be looking after the first of the year for our 2013 honorees (if you have someone in mind, please let me know at firstname.lastname@example.org). Congratulations to everyone who was honored. You are inspiring!