November 12, 2012

ARMY PINK MAKES RED CROSS HURRICANE RELIEF FUND AND PLAYING FOR CHANGE FOUNDATION ITS FIRST BENEFICIARIES

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FASHION BRAND-OF-ACTION ARMY PINK® JOINS FORCES WITH SENEGENCE INTERNATIONAL® AND DEBUTS ARMY PINK® LIPSENSE® WORLDWIDE FOR CHARITY

Portion of Proceeds to Benefit American Red Cross Hurricane Sandy Relief Fund
and Playing For Change Foundation


November 13, 2012 (Los Angeles) Today ARMY PINK® (www.armypink.com), the fashion brand-ofaction for young women and girls dedicated to creating a world peace movement by supporting relevant causes, and SeneGence International (www.senegence.com), a direct sales cosmetics and skincare company that is committed to the environment and to making a positive contribution to women, launched ARMY PINK® LIPSENSE® for charity, $22.00 USD.
To create this charitable lip color of powdery pink with a hint of lavender, Army Pink joined forces with SeneGence to continue carrying out its mission of supporting programs and initiatives that promote peace worldwide. The new shade of LipSense long-lasting lip color is smudge, smear and kiss-proof, and it allows style-savvy consumers to not only look good and feel good but to also do some good!
The initial beneficiaries of the new ARMY PINK LipSense are the American Red Cross Hurricane Sandy Relief Fund (www.redcross.org/hurricanesandy), which needs immediate support in order to help the hundreds of thousands of victims of this devastating storm, as well as Playing For Change Foundation (www.playingforchange.org), a non-profit dedicated to making positive global change through music and arts education.
“We are so happy to join forces with SeneGence and Playing For Change Foundation, as well as be able to help with Hurricane relief efforts,” said Robin Davila, Army Pink Founder/ Designer. “Working with these terrific partners, who truly want to make a positive impact on our day-to-day lives, Army Pink hopes to help affect the kind of change that we know must happen so urgently. We invite everyone to join with us as we spread the news that pink is the new peace.”
To purchase Army Pink LipSense and support the crucial programs of the Red Cross and Playing For Change Foundation, visit  http://www.senegence.com/SeneGence/ find_distributor.aspx/ today.
About Army Pink
Army Pink is a fashion lifestyle brand-of-action for girls and young women that is dedicated to supporting and promoting peace worldwide. Designer Robin Davila created and nurtured Army Pink and its mission after she lived through the horrific events of September 11, 2001. A Los Angeles native, Robin moved to New York and into her new apartment two blocks from what would become known as Ground Zero -less than 12 hours before the first plane exploded into the Twin Towers. To say that the devastation and the horror that Robin endured first hand would change her life forever is, of course, an understatement. But out of the ashes came a steadfast understanding of what her life’s mission was and how she needed to use her talents. Robin brought on entertainment PR vet Ron Roecker to oversee Army Pink’s Communications and Music Initiatives in early 2012. Today, Army Pink partners with retailers, manufacturers, licensees, marketing partners, nonprofits, music artists and celebrities to build a formidable force that is dedicated to supporting and promoting peace every day in every corner of the world. After all, pink is the new peace.
About SeneGence International
SeneGence’s full line of long-lasting cosmetics and anti-aging skincare is sold through a network of Independent Distributors around the world. SeneGence proudly distributes products that are made in the U.S.A. and formulated without animal testing. LipSense is unlike any conventional lipstick, stain or color. These long-lasting lip colors are lead and wax-free, stay on for up to 18 hours and are available in over 50 shades.  To get more information on SeneGence products and business opportunities, please visit www.SeneGence.com or contact Michelle Gibellino, Marketing & PR Coordinator, at 949.521.6161 ext. 144, or mgibellino@senegence.com.

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For more information:
Ron W Roecker
Vice President
Communications & Music Initiatives
310.384.5641