February 6, 2012

YESTERDAY'S SUPER BOWL SURPASSES LAST YEAR'S RECORD-MAKING TV EVENT TO BECOME THE MOST WATCHED TELEVISION EVENT IN HISTORY W/ 111.3 MILLION WORLDWIDE




With the time-adjusted ratings in, last night’s Super Bowl XLVI squeaked past last year’s game to rank as the most watched U.S. TV program in history. The tight New York Giants-New England Patriots contest, won by the Giants, averaged 111.3 million viewers vs. 111 million who tuned in last January for the Green Bay-Pittsburgh face-off. The big game has been holding the record for most watched TV broadcast since 2010 when the Super Bowl (106.5 million) edged the series finale of M*A*S*H in 1983 (106 million). The record, which had been untouched for 27 years, was broken again by last year’s Super Bowl (111 million) and then again last night. Super Bowl viewership has now grown for eight consecutive years.

Here is historic data for the last 10 Super Bowl telecasts:
Feb 5, 2012 NBC 11.3 million
Feb 7, 2011 Fox 111.0 million
Feb 7, 2010 CBS 106.5 million
Feb 1, 2009 NBC 98.7 million
Feb 3, 2008 Fox  97.4 million
Feb 4, 2007 CBS 93.2 million
Feb 5, 2006 ABC 90.7 million