January 20, 2012

Enfluence Group Announces "MyENFLUENCE" for Arts-Related & Cause-Oriented Organizations & Brands


-- MyENFLUENCE™ Includes Discounted Non-Profit Rates, Affordable Pro Dev Training, and Access to Enfluence Group’s One Million + Social Media Connect Network --

LOS ANGELES (January 20, 2012) –Enfluence Group, the award-winning entertainment PR & Brand Marketing agency known for having the strategic approach of seasoned brand marketers and the influential network of traditional Hollywood publicists, launches its new MyENFLUENCEsm services for arts-related and cause-oriented brands, it was announced today by Ron W. Roecker, Enfluence Group Founder & Chief Brand Navigator.  The hourly or bundled services under MyENFLUENCE include PR, brand marketing, social media, entertainment marketing, media relations, sponsorship development and activation, crisis communications prep, and professional development training.
                  “For brands to be successful communicators in a Social/Technological Revolution that’s characterized by a relentless firing squad of information, they must have outside-the-box creative thinking, smart and malleable Communications strategies, and relevant and flexible tactics in play at all times,” said Roecker.  “In today’s economy we know there are so many arts- and cause-oriented organizations that can’t afford the standard agency monthly retainer so they end up having to manage their brands and missions on their own. MyENFLUENCE allows these organizations to tap into our vast experience and influential network on an hourly or bundled-resources basis whenever they need our expertise the most.”
                  When the components of MyENFLUENCE were being evaluated, Enfluence Group looked at employee retention trends as well and found two consistent messages 1) employee relations experts across the board agreed that one of the most important things employers had to do in order to retain good people currently was provide professional development training and 2) one of the first budget line items that was taken out when organizations had to tighten their belts was professional development training. So MyENFLUENCE will offer professional development training sessions, based on interest and need, in group settings where individuals from various organizations can sign up to go through the training together at a more cost-effective group rate.
                  “With MyENFLUENCE, if we can help these organizations thrive from a communications standpoint and help them retain their strongest talent,” added Roecker. “While creating a different revenue model for our company then it’s a total win/win for everyone involved.  We look forward to a successful 2012 for all.”                 
                  To start tapping into MyENFLUENCE, send us an email at MyENFLUENCE@enfluencegroup.com with your contact information or call Ron at 310.384.5641. For more information about Enfluence Group and/or Ron Roecker, follow our blog at BeDifferently.com and Twitter (@enfluencer) and/or send us an email at info@enfluencegroup.com.

About Enfluence Group & Ron Roecker
                  Founded in 2008 by 20-year Entertainment Marketing Communications veteran and former VP, Comms for the GRAMMY Awards Ron Roecker, Enfluence Group is an award-winning Entertainment PR & Brand Marketing agency. Clients and projects include:  NBC Universal, Xbox 360 w/ Justin Timberlake, Zac Efron and Ludacris; Persistence of Vision’s Dave Dozoretz and the Previsualization of Mission Impossible 4: Ghost Protocol; General Electric; Invisalign Teen & Teen Choice; All-State & Latin GRAMMYs; Snickers, Starbucks & Xbox 360 at the Official GRAMMY Style Studio; Live Earth/Live Earth India with former Vice President Al Gore; Leeza Gibbons’ Memory Foundation & Novartis Pharmaceuticals; World Wildlife Fund’s International Earth Hour; as well as multi-platinum artists OneRepublic; legendary group Cheap Trick; multiple GRAMMY Award winning legend Roberta Flack; multi-platinum singer/actress Deborah Cox; and company launches and ongoing publicity for award-winning Executive Producer Salli Frattini’s Sunset Lane Entertainment, and award-winning entrepreneur Tammy Hurt’s Placement Music. Stay tuned for the launch of RealSing.org, “Let It Be: Roberta Flack Covers Songs of the Beatles” - the first CD in seven years from the 4-time GRAMMY winning legend, and singer/songwriter Tina Malia’s debut pop album.  Enfluence Group is 100 percent carbon neutral through carbonfund.org, and is headquartered in Los Angeles.
                  Ron Roecker is tapped by national and international broadcast, print and online media throughout the year as an entertainment/music/GRAMMY expert and has appeared on/in E!, CNN, MTV, Entertainment Tonight, Access Hollywood, Extra, TV Guide Network, Today Show, BBC, Wowow Japan, Variety, Billboard, USA Today, NY Times, and XM/Sirius Radio, just to name a few.  To book an interview with Ron for this year’s 54th GRAMMY Awards Feb. 12, contact Kimberly Moran-Blad at Kimberly@enfluencegroup.com.
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Kimberly Moran-Blad                                                                           Ron Roecker
Kimberly@enfluencegroup.com                                                    Ron@enfluencegroup.com
818-694-3103                                                                                            310.384.5641